If you have scrolled through TikTok or Instagram lately, then you have likely noticed that the 90s Supermodel Blowout is officially taking over. The “clean girl” slicked-back bun is taking a backseat, and in its place, we are seeing massive, gravity-defying volume that looks like it walked straight out of a 1995 Versace runway show.
Driven by a collective nostalgia for the “original influencers”—icons like Cindy Crawford, Claudia Schiffer, and Tyra Banks—this trend is about more than just hair. In fact, it is a rejection of the minimalist, low-maintenance styles that dominated the pandemic era. Instead, it is glamour, it is effort, and it is unapologetically expensive-looking.
Below, we explain why the 90s Supermodel Blowout phenomenon is blowing up, and which modern stars are leading the charge.
Why the 90s Supermodel Blowout Fits the “Old Money” Aesthetic
The resurgence of the blowout aligns perfectly with the internet’s current obsession with the “Old Money” aesthetic. Specifically, pop culture has pivoted away from logomania and streetwear toward quiet luxury—cashmere sweaters, vintage blazers, and hair that looks healthy, bouncy, and rich.
For example, on social media, the hashtag #90sBlowout has amassed millions of views, with users trading their flat irons for jumbo hot rollers. Surprisingly, it is a rare instance where a high-maintenance trend has been embraced by the DIY generation. This is largely because the payoff is so transformative. Essentially, it turns a regular Tuesday look into a “main character” moment.
Who is Wearing the 90s Supermodel Blowout?
Although the trend originated with the supers of the 90s, today’s pop culture icons are putting their own spin on it.
1. Matilda Djerf, we have Matilda Djerf. As the unofficial queen of the modern 90s Supermodel Blowout, the influencer single-handedly revived the demand for curtain bangs and layered cuts. Her hair has become a Pinterest staple, thereby proving that a classic layered cut is the foundation of this look.
2. Sydney Sweene, Often styled with voluminous, soft waves for red carpet events, Sweeney embodies the bombshell energy of the trend. Her look successfully bridges the gap between classic Hollywood glamour and modern accessibility.
3. Sabrina Carpenter, there is Sabrina Carpenter. Her signature fluffy bangs and blown-out ends have become part of her brand identity. It is flirty, feminine, and moreover, heavily inspired by the soft focus era of 90s pop stars.
Why This Trend Matters for the Culture
Pop culture trends often mirror the economic and social vibe of the time. Therefore, the return to high-glamour hair suggests a desire for escapism. We are done with “sweatpants hair.” Ideally, we want to feel polished again.
Furthermore, this trend has revitalized the hair tool industry. Sales for velcro rollers—a distinct relic of the past—have skyrocketed, proving that in the world of pop culture, everything eventually comes full circle. For more tips on maintaining healthy hair while using heat tools, check out our Hair Care section.
How to Achieve the Perfect 90s Supermodel Blowout
You do not need a celebrity glam squad to achieve the 90s Supermodel Blowout, but you certainly need patience. The core of the look is volume at the root and a soft curl at the ends.
The Toolkit:
- Volumizing Mousse: Apply this to damp roots before drying. It is non-negotiable for that “lift.”
- A Large Round Brush: Generally, the bigger the brush, the smoother the finish.
- Velcro Rollers: This is the secret weapon. While your hair is still warm from the blow dryer, wrap sections in large rollers and let them cool for at least 20 minutes.
- Flexible Hold Hairspray: Ultimately, you want movement, not a helmet.
The Verdict
In conclusion, the 90s Supermodel Blowout is more than just a hairstyle; it is a mood. It demands attention and takes up space. In a digital world where trends move at lightning speed, this return to classic glamour feels surprisingly fresh.
So, dust off those hot rollers, because volume is officially back in business.
“For more tips on maintaining healthy hair while using heat tools, check out our Hair Care section.”
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